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Catherine Furlin Photography

Updated: Feb 7, 2020


Business to Brand Bundle

Mood Board

Art Direction

What would your branding look like?

Olive green, deep gold, gray, black, white, & blush. Journal full of thick linen paper with lots of handwriting inside, thick matte photos, white & gray marble, dark wood, gold and glass geometric shaped "terrariums" w/ succulents inside.

What would it sound like?

Laughter, a thunderstorm at night, your Mom humming a familiar tune, jumping on the bed.

What would it smell like and feel like?

Fresh laundry out of the dryer, sunset, freshly brewed coffee, grass under your bare feet, wildflowers, holding hands, newborn baby smell, a hug, a thick soft woven blanket.

What would it be wearing, How does it act, Where would it hang out on the weekends:

Wearing: black leggings, floral blouse, long soft kimono sweater, long geometric gold necklace, ballet flats. Weekend Plans: yoga in the morning, coffee date with a girlfriend, hike with a significant other, grill out with the family, movie night at home on the couch.

Brand Board

Primary Logo Variations

Alternate Logo Variations

When ending all of my Brand Discovery Sessions, I ask the Boss one last question:

How do you want your audience to feel after engaging with your brand?

Catherine Furlin Photography wants their audience and clients to feel Validated. Trusted. Proud. Warm. Comfortable. Heard Valued. Secure. Fulfilled. Blown Away.

So I hope you enjoyed this short recap on the re-brand of Catherine Furlin Photography! This boss babe is going to do big things this year and I cannot wait to see where the future takes her business.

Make sure you brand has a foundation, values, and a story so that it stands the test of time.


Laine Napoli

The Brand Gal

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