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DiMinico's Full Rebrand | Logo + Website

Melissa DiMinico, the visionary owner of The Candy Dish in North Andover, MA, embarked on a transformative journey to redefine her brand. What began as a passion for handcrafted chocolates evolved into a multifaceted experience encompassing charcuterie board creations, a selection of artisanal cheeses, a variety of exquisite chocolates, a carefully curated wine collection, and unique gift options.



Rebrand for chocolate and charcuterie shop in Boston MA
DiMinico's Full Rebrand | Logo and Website Design

Driven by her rich heritage and inspired by her travels across Europe, Melissa envisioned a brand aesthetic that would authentically capture the essence of European charm and sophistication. Drawing from her experiences and cultural influences, she aimed to create a space that not only offered delectable treats but also transported customers to a world of elegance and refinement.


After our brand discovery session, Melissa confirmed the business name change from the candy dish to DiMinico's, her last name. Her Passion, Purpose, and People are the heartbeat and core of her brand identity.


"I worked in finance at a desk for 25 years...excel worksheets was not my calling. I was meant to be working with the public. I am Italian and as a typical Italian - I enjoy talking, entertaining and making your shopping experience special. I love to travel and I want to bring all of the things I love from Italy, Greece, Paris to my little shop! I want to have items you can't find anywhere else. We are a destination shop....I want to make sure if you come to see us, you walk out happy and come back again and again!"

 

When it comes to her design preferences, she leans towards a sophisticated European charm combined with a touch of modern aesthetics. Her color palette includes elegant shades of black, cream, and gold, adding a sense of luxury to her shop. However, she also appreciates the warmth and coziness of Rustic Chic style, blending the elegance of modern design with the natural elements of rustic decor. This unique fusion creates a harmonious balance between opulence and simplicity, resulting in a home that is both inviting and stylish.


In the end, the culmination of our efforts was a testament to the power of collaboration and the impact of a shared vision. The project we completed together stands as a testament to Melissa's incredible talent and the magic that can happen when like-minded individuals come together to create something truly extraordinary.


DiMinico's Brand Board

Metro Detroit Brand and Website Design. Social Media Management, Brand Management Agency, Women Owned Business Michigan, Macomb, Clinton Township, Oakland, Grand Rapids
DiMinico's Full Rebrand | Brand Board

Brand Manual

Metro Detroit Brand and Website Design. Social Media Management, Brand Management Agency, Women Owned Business Michigan, Macomb, Clinton Township, Oakland, Grand Rapids
DiMinico's Full Rebrand | Brand Manual

Furthermore, the services provided encompassed a comprehensive approach to SEO optimization, ensuring that the website's visibility and ranking on search engines were maximized to drive organic traffic. In addition to this, detailed marketing recommendations tailored specifically for Google My Business were offered, aiming to enhance the online presence and visibility of the business within local search results.

Moreover, a complete E-commerce buildout was part of the services rendered, enabling the seamless integration of online shopping functionalities into the website. This included setting up product listings, payment gateways, and a user-friendly interface to facilitate smooth transactions for customers.

Additionally, the project involved mobile development to ensure that the website was fully responsive and optimized for mobile devices, catering to the increasing number of users accessing the internet through smartphones and tablets. This responsive design approach aimed to provide an optimal viewing experience across a wide range of devices and screen sizes.

Lastly, custom email signatures were created to establish a professional and consistent brand image in all email communications. These personalized email signatures not only enhanced the overall branding of the business but also added a touch of professionalism to every correspondence, leaving a lasting impression on recipients.

Metro Detroit Brand and Website Design. Social Media Management, Brand Management Agency, Women Owned Business Michigan, Macomb, Clinton Township, Oakland, Grand Rapids
DiMinico's Full Rebrand | Home Page Design

If you are ready to upgrade your brand experience this year, we would love to work with you! Enhancing your brand's image and reputation is crucial in today's competitive market. By collaborating with our team of experienced professionals, you can expect a comprehensive approach that encompasses not only visual elements but also strategic planning and implementation. Our tailored solutions are designed to elevate your brand presence across various platforms, ensuring consistency and relevance in today's fast-paced digital landscape. We take pride in delivering results that exceed expectations, focusing on creating a lasting impact that resonates with your target audience. From refining your brand identity to developing engaging content and implementing innovative marketing strategies, we are committed to helping you achieve your goals and stand out in your industry. Let us be your partner in transforming your brand into a powerful and memorable force that drives success and growth.


ox - Laine


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