Working with Hannah, owner of The Rockstar Collective, was such a treat. Meeting her for the first time and hearing her story gave me #allthefeels. No seriously. We laughed, I cried a little, and we both felt so excited moving forward together to bring her branding vision to life! So let me share a bit with you about what this brand is built upon.
My signature approach to branding is a bit unique. With every consultation, I start by asking each potential client to answer a few short questions.
You see Boss, branding is a sensory experience and most people treat it as mainly visual. This is where most people are wrong. Building a brand experience goes so much deeper than just looks! Because of this, I use the 5 senses as a guide to pull out an art direction for each client's brand design.
Hannah's Homework Answers for The Rockstar collective:
What would your branding look like?
Does not like Red. Mauve. Clean Lines. Modern. Peaches.
What would it sound like?
Bishop Briggs. Strong Voice. Falsetto. RIVER.
What would it smell like and feel like?
Fresh Laundry. Fresh Linen. Clean. Comfortable. Petting a really soft dog. Something fluffy.
What would it be wearing, How does it act, Where would it hang out on the weekends? SHE is wearing skinny jeans, cropped and frayed at the bottom. Comfy, Short stubby heels, with tie ankle bow tie. She is drinking prosecco and is super social without trying to be. Not bold in your face. People are drawn to her by actions and personality.
The depth to this branding identity lies beneath the surface. Here is the heartbeat behind The Rockstar Collective:
Making brands come to life through PR management, digital media, and copywriting. This business specializes in emotional writing. This is a HUGE core competency. More importantly, they infuse their writing with words that make a brand come to life.
To bring health and wellness to the forefront. The Rockstar Collective brings balance back into business by tackling all of the day to day details that are crucial to grow a strong and healthy brand presence online. TRC strongly believes that a business should fit your lifestyle, not the other way around. TRC’s purpose in business is to help entrepreneurs live their best life by bringing balance and structure to their business.
Men and women in seasons of growth, with a cohesive and an established brand presence.
Beyond this foundation, lies a deeper story and motivation for this amazing Boss Babe. It's a more personal story that is not mine to share, but if you ever check out The Rock Star Collective on social media or are looking to hire a PR and social media management professional, be sure to ask Hannah about the story behind this brand.
One of my favorite elements of this brand design is the hand drawn rocker hand symbol that takes center stage. I am not quite sure how we managed to take a more moody and grungy symbol and make it look so chic, but together we did it!
When ending all of my Brand Discovery Sessions, I ask the Boss this last question: How do you want your audience to feel after engaging with your brand?
The Rockstar Collective wants their audience and clients to feel safe, trusting, valued, comfortable, approachable, respectable, strong, inviting, hopeful, and confident.
So I hope you enjoyed this short recap on the re-brand of The Rockstar Collective! This boss babe is going to do big things this year and I cannot wait to see where the future takes her business.
Always remember that a brand built upon nothing, will stand for nothing.
Make sure you brand has a foundation, values, and a story so that it stands the test of time.